Bank of America Joins in With "Help With My Credit"

Bank of America, as part of a consortium of leading credit card issuers and payment networks, is working to make sure customers facing financial difficulty know how to fund the help they need. "Help With My Credit" is a new resource that offers information and a toll free number to help consumers manage their credit cards.

On February 18, consumers began to see "Help With My Credit" advertisements on television, in national newspapers, on the Internet and in magazines like Newsweek, People and Time. Ads and a new HelpWithMyCredit.org Web site direct customers to call a toll free number to discuss options. Consumers who have not spoken with their credit card issuer will be encouraged to do so, if they have or are dealing with multiple creditors, they will be directed to speak with an accredited and independent credit counselor.

Information provided will help consumers better understand how to manage their credit cards, effectively communicate with their credit card issuers, help resolve outstanding balances and, if needed, determine how to identify and speak with an accredited and independent credit counselor.

"We know that there are many customers out there who are struggling to make their payments. "Help With My Credit" gives us an additional way to reach those customers who might not know that we are here to help," said Tom Horne, Customer Assistance and Recovery executive in Global Card Services. "We have thousands of Customer Assistance teammates who, last year alone, modified nearly $850,000 credit card account terms to create win-win solutions for both customers and shareholders."

Along with "Help With My Credit", Bank of America also is intensifying focus on its customer outreach programs and contacting customers directly to let them know that teammates are here to help. One way, which will be seen in national print publications, is a new series of ads emphasizing the critical leadership role the company plays in serving customers around the world, supporting local communities and generating solid results for shareholders.